Privacy Policy

Last updated: April 3, 2026

Claw Systems Pte. Ltd. ("Claw Systems", "we", "us", or "our") is committed to protecting the privacy of individuals whose data we may process in the course of our business operations. This Privacy Policy describes how we collect, use, store, and protect information in connection with our internal advertising technology platform and website.

1. Company Information

Claw Systems Pte. Ltd. is a digital advertising technology company registered in Singapore. For any privacy-related inquiries, you may contact us at:

• Email: bruce.gustav8080@gmail.com
• Location: Singapore

2. Information We Collect

2.1 Website Visitors

When you visit our website (claw-systems.com), we may collect:

• Standard web server logs (IP address, browser type, pages visited, timestamps)
• Information you voluntarily provide through our contact form (name, email, message content)

2.2 Advertising Platform Data

Through our internal campaign management tool (ClawEngine), we access advertising performance data from platforms including Google Ads. This data relates to our own advertising accounts and campaigns, and may include:

• Campaign performance metrics (impressions, clicks, conversions, cost)
• Ad group and keyword performance data
• Audience segment performance (aggregated, non-personally identifiable)
• Account-level settings and configurations

3. How We Use Information

We use the information we collect for the following purposes:

• Managing and optimizing our own digital advertising campaigns
• Analyzing campaign performance to improve return on ad spend
• Generating internal reports and dashboards for business decision-making
• Responding to inquiries submitted through our website contact form
• Maintaining and improving our website and internal tools
• Complying with applicable laws and regulations

4. Data Sharing

We do not sell, rent, or trade any personal information or advertising data to third parties. We may share information only in the following limited circumstances:

• Service Providers: With trusted service providers who assist in operating our infrastructure (e.g., cloud hosting), subject to confidentiality obligations
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

5. Data Security

We implement appropriate technical and organizational measures to protect data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls limiting data access to authorized personnel only
• Regular security reviews and updates to our systems
• Secure credential storage and management practices
• Audit logging of all API operations and data access

6. Data Retention

We retain advertising performance data for as long as necessary to fulfill the purposes described in this policy, typically for the duration of active campaign management plus a reasonable period thereafter for analysis and compliance purposes. Website contact form submissions are retained for up to 24 months. You may request deletion of your personal information by contacting us at the email address provided above.

7. Cookies

Our website uses only essential cookies required for basic site functionality. We do not use third-party tracking cookies, advertising cookies, or analytics cookies that track individual users across websites.

8.1 Scope of Google Ads API Usage

Claw Systems uses the Google Ads API exclusively through our internal campaign management tool, ClawEngine. This tool is used solely by authorized Claw Systems employees to manage advertising campaigns on Google Ads accounts owned and operated by Claw Systems Pte. Ltd. We do not offer Google Ads management as a service to third parties through this tool.

8.2 Types of Data Accessed via Google Ads API

Through the Google Ads API, ClawEngine accesses the following types of data from our own accounts:

• Campaign Data: Campaign names, statuses, budgets, bidding strategies, start/end dates
• Ad Group Data: Ad group names, statuses, targeting settings
• Ad Data: Ad creative content, ad statuses, approval statuses
• Keyword Data: Keywords, match types, bids, quality scores
• Performance Metrics: Impressions, clicks, conversions, cost, conversion values, click-through rates, cost-per-acquisition
• Account Data: Account IDs, account names, account settings
• Audience Data: Audience segment names and aggregated performance metrics (no personally identifiable information)

8.3 Purpose and Use of Google Ads API Data

All data obtained through the Google Ads API is used exclusively for:

• Creating, managing, and optimizing our own advertising campaigns
• Monitoring campaign performance and generating internal reports
• Adjusting bidding strategies and budget allocations based on performance data
• Identifying underperforming campaigns or ad groups for optimization
• Ensuring compliance with Google Ads policies

We do not use Google Ads API data for any purpose other than managing and optimizing our own advertising operations.

8.4 Data Storage and Security for Google Ads API Data

Google Ads API data accessed by ClawEngine is handled with the following security measures:

• Access Control: Only authorized Claw Systems personnel with a legitimate business need can access Google Ads API data. Access is controlled through role-based permissions.
• Authentication: All Google Ads API access uses OAuth 2.0 authentication. API credentials (including developer tokens, client IDs, and client secrets) are stored securely and are never exposed in client-side code or public repositories.
• Encryption: All communications with the Google Ads API are encrypted via HTTPS/TLS. Any cached or stored API data is encrypted at rest.
• Audit Logging: All API operations are logged with timestamps, user identifiers, and operation types for accountability and compliance purposes.
• Data Minimization: We only request and store the specific data fields necessary for our campaign management operations.

8.5 Data Sharing of Google Ads API Data

We do not share, sell, rent, license, or otherwise distribute any data obtained through the Google Ads API with any third parties, except:

• When explicitly required by law, regulation, or legal process
• With Google, as necessary for API operation and compliance

We do not use Google Ads API data to build or augment user profiles for advertising purposes outside of our own Google Ads campaigns. We do not combine Google Ads API data with data from other sources to create profiles for sale or distribution to third parties.

8.6 Data Retention of Google Ads API Data

Google Ads API data is retained only for as long as necessary for active campaign management and internal reporting purposes. Historical performance data may be retained for trend analysis and year-over-year comparison. When data is no longer needed, it is securely deleted or anonymized.

8.7 Compliance with Google Policies

Our use of the Google Ads API complies with:

• Google Ads API Terms and Conditions
• Google API Services User Data Policy
• Google Ads policies, including the Google Ads Advertising Policies

We regularly review our practices to ensure ongoing compliance with Google's policies and any updates thereto.

9. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, including:

• The right to access personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your personal data
• The right to object to or restrict processing of your data
• The right to data portability

To exercise any of these rights, please contact us at bruce.gustav8080@gmail.com.

10. International Data Transfers

As a Singapore-based company, data may be processed and stored in Singapore and other jurisdictions where our infrastructure providers operate. We ensure appropriate safeguards are in place for any cross-border data transfers in accordance with applicable data protection laws.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

• Email: bruce.gustav8080@gmail.com
• Company: Claw Systems Pte. Ltd.
• Location: Singapore